A Tour Manager with a Marketing Edge.

Hi, I’m Raj. I bring over a decade of experience across live events, festivals, and touring brand campaigns, including concert marketing for Tyler, The Creator, Sabrina Carpenter, Kaytranada, Lady Gaga, Tony Bennett, and more. Now I’m focused full-time on tour managing in the music industry.

Contact

10+ Years of Industry Experience

  • Tyler, The Creator

    Concert Marketing @ PNE Coliseum

  • Sabrina Carpenter

    Concert Marketing @ The PNE Forum

  • Vancouver Int' Jazz Festival

    Festival Marketing and Promotions

  • PNE Summer Night Concerts

    Festival Marketing

  • Kaytranada

    Concert Marketing @ PNE Forum

  • Amine

    Concert Marketing @ PNE Forum

  • LANY

    Concert Marketing @ PNE Amphitheatre

  • Lady Gaga and Tony Bennett

    Marketing and Advertising @ QE Theatre

  • The Roots

    Concert Marketing @ Van Jazz Fest

  • Erykah Badu

    Concert Marketing @ Van Jazz Fest

Beyond Tour Managing

I do more than handle logistics. I bring skills that enhance every tour and help it reach its full potential.

These capabilities complement my work as a Tour Manager, ensuring tours run smoother, connect with audiences, and create unforgettable experiences.

Some of these skills can be offered on a stand-alone basis. Contact me to discuss.

  • Resourceful and well-connected, I can source rare services and opportunities that keep tours moving seamlessly. Especially strong in Vancouver—barbers, beauty services, or vintage memorabilia for the stage, I have it covered.

    Fun Fact: I once was tasked to find a very specific holographic blue nail polish hours before a performance - before the days of Amazon Prime!

  • I provide hands-on assistance for any on-tour tasks—from logistics and crew coordination to merchandise and day-to-day operations—ensuring every detail is covered.

  • Strong skills in social media management and behind-the-scenes content allow me to keep you visible and fans engaged - always timed to fit seamlessly within the tour schedule.

  • I can plan and execute live brand activations, creating experiences that engage and delight local audiences.

    From concept to on-site execution, I ensures every activation feels seamless, memorable, and aligned with the artist’s vision.

  • I understand campaigns, promotions, and brand strategy, which helps me align tour operations with marketing goals and artist objectives.

  • Understanding digital tools and web activations help me support online components of a tour and coordinate with marketing teams efficiently.

  • Deep understanding of fan behaviour, allows me to capitalize on key moments in their buyer journey.

    My awareness of media planning and promotions ensures I can execute tour operations that complement advertising and sponsorship efforts.

“Raj takes the initiative to make changes through her principled application and her leadership. As such, our programs have been stronger in its brand presence and more efficient in its internal processes as a direct result of her leadership.”

Carson Kwok, Led Creator Strategies for Microsoft, Ray-Ban Meta, Activision Blizzard”

Impact & Experience

$1M+

Managed and optimized a high-impact concert marketing budget across multiple live events.

100+

Executed over 100 live brand activations across British Columbia with agencies like Behaviour, Mosaic, and Inventa.

25 Stops

Coordinated a province-wide brand activation tour for TELUS, managing logistics and on-site execution.

200K+

Led, planned, managed and executed Playland digital and on-site activations that reached over 200,000 attendees during peak season.

300+

Produced content and artist communications for more than 300 acts at Canada’s largest jazz festival, Vancouver International Jazz Festival and the Pacific National Exhibition.

1st Ever

Sold out the first South Asian concert at the Pacific Coliseum through culturally resonant campaign strategy.

Touring Experience

  • TELUS Future Home Tours

    6 Month tour + Multiple shorter tours

  • Work BC Find Your Fit Tours

    Multiple Tours

  • TELUS Vaisakhi Tour

    Multi-city tour for Vaisakhi activations